We compared how people experience emotions when watching 360° videos through VR headsets versus traditional computer screens... We compared how people experience emotions when watching 360° videos through VR headsets versus traditional computer screens. While VR created a stronger sense of presence, both viewing methods produced similar emotional responses. However, when measuring emotions in real-time versus after watching, we found that people tended to underestimate their emotional intensity when recalling how they felt during screen viewing. This suggests that real-time emotion tracking might provide more accurate measurements than traditional post-viewing assessments.

As virtual and augmented reality become more prevalent, we need a clear understanding of what makes media experiences "immersive. While terms like immersion and presence are often used interchangeably, their meanings vary across different fields. This paper reviews these concepts to provide a unified..." As virtual and augmented reality become more prevalent, we need a clear understanding of what makes media experiences "immersive." While terms like immersion and presence are often used interchangeably, their meanings vary across different fields. This paper reviews these concepts to provide a unified definition of immersive media experiences (IMEx). We examine how to measure the quality of immersive experiences, explore factors that influence immersion, and discuss current standards and future developments.

This report details the scientific work conducted by the National University of Colombia research team carried out during design health warnings for tobacco products for the 2018-2019 cycle. It also presents the evaluation results from the previous 2016-2017 cycle. The document is structured in three parts: First, it reviews international, regional (Latin America and Caribbean)..." This report details the scientific work conducted by the National University of Colombia research team carried out during design health warnings for tobacco products for the 2018-2019 cycle. It also presents the evaluation results from the previous 2016-2017 cycle. The document is structured in three parts: First, it reviews international, regional (Latin America and Caribbean), and local public policy guidelines that influenced the warning designs, along with scientific literature on their implementation effects. Second, it explains the psychometric, qualitative, and quantitative methods used to gather information for selecting.